Coastal Living Magazine, once a staple for those who dreamt of seaside living, has undergone significant changes. Known for its vibrant photography, beach house tours, and tips on coastal-inspired décor, the magazine captured the essence of coastal life. However, like many print publications, Coastal Living has faced challenges that have reshaped its presence in the media landscape. Here’s what happened to Coastal Living Magazine.
What Happened to Coastal Living Magazine
Coastal Living Magazine was launched in 1997 by Southern Progress Corporation, a subsidiary of Time Inc. The publication quickly gained popularity for its unique focus on the beauty and lifestyle of coastal regions. Readers were drawn to its lush imagery and content that covered everything from beach house architecture to coastal cuisine, travel, and decor. It became a go-to resource for those who lived by the sea or wished to bring a bit of the coast into their homes.
The Digital Shift and Industry Challenges
Like many print magazines, Coastal Living faced challenges as the media industry shifted towards digital platforms. The rise of online content and social media changed how people consumed lifestyle information, decreasing print readership and advertising revenue. Like other magazines, Coastal Living had to adapt to these changes by expanding its digital presence, offering online content, and engaging with readers through social media channels.
Print Edition Ceases Regular Publication
In 2017, Time Inc. was acquired by Meredith Corporation, which led to significant changes in the company’s portfolio of magazines. Coastal Living’s print edition was affected by a broader restructuring. In 2018, Meredith announced that Coastal Living would no longer be published as a monthly magazine. Instead, it transitioned to a special issue publication schedule, with only a few issues released each year. These special editions focused on topics like summer beach houses or coastal holiday décor, providing readers with seasonal content rather than regular monthly issues.
Focus on Digital and Brand Extensions
Despite the reduction in print frequency, Coastal Living remained. The brand continued to thrive online, with an emphasis on digital content. The website and social media platforms became the primary ways for the magazine to reach its audience. Coastal Living also expanded its brand through various extensions, including a line of home goods, furniture, and décor available through partnerships with retailers like Wayfair and Bed Bath & Beyond. These products allowed magazine fans to directly bring the coastal aesthetic into their homes.
Return to Print: The Revival
In 2021, Coastal Living Magazine made a notable return to newsstands with quarterly print issues. This revival responded to ongoing demand from loyal readers who missed the tangible experience of flipping through the magazine’s pages. These quarterly issues featured the same high-quality photography, design inspiration, and lifestyle tips that made the magazine popular in the first place but with a renewed focus on timeless coastal themes.
Looking Ahead: A Niche but Resilient Brand
Today, Coastal Living remains a beloved brand, albeit with a more niche audience than in its peak years. Its focus on high-quality content and coastal aesthetics has allowed it to maintain a dedicated following. While the media landscape continues to evolve, Coastal Living has found a balance between print and digital, catering to readers who cherish both the tactile pleasure of a magazine and the convenience of online access.
Coastal Living Magazine has experienced its share of ups and downs, adapting to the challenges of a rapidly changing media industry. Though it no longer publishes as frequently as once, the magazine has successfully transitioned into a brand that spans both print and digital platforms, continuing to inspire and connect with those who love coastal living. Whether through special print editions, online content, or home décor products, Coastal Living remains a cherished source of coastal inspiration for its audience.